Aspire Global to Power PlayLive! Casino

Aspire Global, a company belonging to NeoGames, has recently established a partnership with PlayLive! Casino!, which is a part of The Cordish Companies. The aim of this collaboration is to provide PlayLive! Casino with a complete range of iGaming products through its online platform. In 2020, Cordish Gaming Group launched PlayLive! Casino, which followed the opening of several Live! Casino sites in Pittsburgh and Philadelphia. Tsachi Maimon who is the President and Head of iGaming at NeoGames expressed his enthusiasm and said that they are looking forward to starting their partnership with PlayLive! Casino and taking its Pennsylvanian iGaming offering to a higher level.
Following the integration of our iGaming products and services, NeoGames has solidified its position and overall offerings after acquiring Aspire Global. The teams are excited to collaborate with PlayLive! Casino and anticipate a smooth transition to our technology and content by early next year. As part of the partnership agreement, PlayLive! Casino will be utilizing NeoGames’ PAM, CRM, Aggregation, and Data Analytics products from 2024 onwards.
Rob Norton, who is the President of Cordish Gaming Group, has expressed satisfaction in the company’s ability to deliver high-quality gaming experiences to players, both online and offline. He revealed that the company’s PlayLive! brand is capable of providing players with the real-life entertainment they would get at a casino, but on a digital scale. He added that the company is excited about taking its iGaming offering to greater heights in Pennsylvania, and that NeoGames’ impressive portfolio aligns perfectly with Cordish Gaming Group’s requirements to achieve this feat. In addition to using AspireEngage, the CRM system from Aspire Global, PlayLive! Casino will also incorporate the Pariplay Fusion aggregation platform. This platform will include a full library of games, as well as a suite of back-end conversion and retention tools.
Published on: 09th Aug 2023